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Groundswell Expanded And Revised Edition

ISBN 10 : 9781422143414
ISBN 13 : 1422143414

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own new..


Groundswell

ISBN 10 : 9781422161982
ISBN 13 : 1422161986

"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the..


Empowered

ISBN 10 : 9781422162330
ISBN 13 : 1422162338

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry wi..


Marketing In The Groundswell

ISBN 10 : 1422129802
ISBN 13 : 9781422129807

Marketing...


Open Leadership

ISBN 10 : 0470636696
ISBN 13 : 9780470636695

An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but co..


Social Media

ISBN 10 : 9781442265257
ISBN 13 : 1442265256

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and su..


Groundswell

ISBN 10 : 1439183694
ISBN 13 : 9781439183694

EAT, SURF, LOVE. A butterfly flaps its wings in New York City . . . and a groundswell forms in Mexico. . . . Sometimes the biggest ripples come from the smallest events. Like the d..


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