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How Companies Succeed In Social Business

ISBN 10 : 9780134036571
ISBN 13 : 0134036573

Discover how the world's most successful social business leaders are making social media work for their enterprises! Reflecting the pioneering experience of executives at pioneerin..

The Most Powerful Brand On Earth

ISBN 10 : 9780133115765
ISBN 13 : 0133115763

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, a..

A Practitioner S Guide To Account Based Marketing

ISBN 10 : 9780749479909
ISBN 13 : 0749479906

Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to..

Foundations Of Strategy

ISBN 10 : 9781118914700
ISBN 13 : 1118914708

Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind,..

Competing For Customers

ISBN 10 : 9780134172941
ISBN 13 : 0134172949

Business-to-business customer expectations have changed. To survive—and thrive—in today’s economy, where customers are constantly reevaluating their purchases and looking at ..

Lessons Unlearned

ISBN 10 : 0984213066
ISBN 13 : 9780984213061

Customer service is of particular importance in the technology industry; customers rely on technical support services when they have a problem with a piece of hardware, software, o..

E Business E Commerce Management

ISBN 10 : 0273752014
ISBN 13 : 9780273752011

" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good b..

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